I created a new product called TIPTLT that keeps your GoPro or other sport camera level to the horizon. I completed the design, produced a production run of units and began a Kickstarter campaign with the goal of selling as many as possible. Here is the campaign page as of March 16, 2023.
After 1 week the campaign has stalled and I'm not making progress at all.
I have many ideas on how to jump start the campaign, but decided to ask CHATGPT-4 to help. Lets see what it recommends:
-
Product Presentation: First, we need to create a compelling product presentation. Please work on the following elements: a. High-quality images and videos showcasing the product, its features, and how it works. b. A well-written description of the product, its benefits, and its unique selling points. c. Testimonials and reviews from beta testers or experts in the field.
-
Reward Tiers: Design attractive reward tiers for backers, including early bird discounts, exclusive add-ons, and other incentives. Make sure to include shipping details and estimated delivery dates.
-
Marketing and Promotion: Implement a multi-channel marketing strategy to reach a broader audience: a. Social media: Create accounts on platforms such as Twitter, Facebook, Instagram, and LinkedIn. Share product updates, behind-the-scenes content, and interact with potential backers. b. Press release: Write a press release announcing the launch of the Kickstarter campaign and distribute it to relevant media outlets, influencers, and bloggers. c. Online communities: Engage with potential customers on relevant forums, discussion boards, and Facebook groups. Share the campaign link and answer any questions. d. Email marketing: Set up an email list and send regular updates to subscribers about the campaign progress, new rewards, and any stretch goals.
-
Campaign Updates and Communication: Keep backers informed and engaged throughout the campaign: a. Post regular updates on the Kickstarter page, sharing milestones, new features, and production updates. b. Respond promptly to comments and messages from backers or potential backers.
-
Monitor Progress and Optimize: Regularly review the campaign's performance and make adjustments as needed: a. If certain reward tiers are not selling well, consider revising them or adding new incentives. b. Evaluate the effectiveness of marketing channels and adjust the strategy as necessary.
Please execute these steps and update me on the progress, sales figures, and any feedback you receive. Together, we can make the TIPTLT Kickstarter campaign a success!
COMMENT> I especially LOVE the last sentence! š
š“āāļøQ>Thank you. I started the campaign 7 days ago and it has 17 backers and total sales of $485. I still have 23 days to go in the campaign. I already created items 1 and 2 from your list and have been doing items 4 and 5 regularly. I also have social media media accounts setup but don't have many followers, so not getting much attention. WHat should I do next?
š¤A>Great! It seems like you've made a solid start to the campaign. Now, let's focus on expanding your reach and increasing the campaign's momentum. Here's a list of actions to consider:
-
Boost Social Media Presence: To increase your follower count and engagement on social media, consider the following strategies: a. Collaborate with influencers or industry experts who can share your campaign with their audience. b. Post consistently with a mix of content types, including product highlights, testimonials, and related articles. c. Use relevant hashtags and engage with users who show interest in your niche or competitors' products. d. Consider running targeted social media ads to reach potential backers who have shown interest in similar products or categories.
-
Cross-promotion: Partner with other Kickstarter projects or creators in related niches. Promote each other's campaigns to your respective audiences, creating a win-win situation for both parties.
-
Content Marketing: Produce blog posts, articles, or guest posts related to your product or industry, and share them on your website, social media, and with relevant online communities. This can help drive organic traffic and build credibility.
-
Engage with Online Communities: Dedicate more time to engaging with potential backers on platforms like Reddit, Quora, or niche-specific forums. Answer questions, provide valuable insights, and share your campaign link where appropriate.
-
Reach Out to the Press and Bloggers: Research journalists and bloggers who cover your industry or niche, and reach out to them with personalized pitches. Share your story and explain why your product is unique and newsworthy.
-
Organize a Giveaway or Contest: Host a giveaway or contest on social media or your website, offering a chance to win a TIPTLT product or other rewards in exchange for sharing the campaign, signing up for the email list, or following your social media accounts.
-
Leverage Your Existing Network: Reach out to your friends, family, and professional contacts, asking them to share your campaign with their networks. Personal referrals can have a significant impact on campaign success.
Please implement these strategies and keep me updated on the progress, sales figures, and any feedback you receive. With a more aggressive marketing approach, we can work together to make the TIPTLT Kickstarter campaign a success!
š“āāļøQ>Should I improve my reach on Twitter by subscribing to Twitter Blue?
Instead, focus on the following strategies to increase your reach and engagement on Twitter:
-
Content Strategy: Share a variety of engaging content, including product updates, behind-the-scenes stories, testimonials, and relevant industry news. Make sure to use multimedia elements like images, GIFs, and videos to capture users' attention.
-
Hashtags and Mentions: Use relevant and popular hashtags related to your product or industry to increase the visibility of your tweets. Also, mention or tag influencers, industry experts, or related accounts in your tweets to encourage retweets and engagement.
-
Engage with Followers and Influencers: Respond to comments, questions, and mentions promptly. Engage with influencers and industry experts by retweeting, liking, and commenting on their content.
-
Consistent Posting Schedule: Maintain a regular posting schedule to keep your followers engaged and interested in your content. You can use social media management tools like Hootsuite or Buffer to schedule your tweets in advance.
-
Promote Your Twitter Account: Include your Twitter handle on your Kickstarter campaign page, website, and email signature. Encourage your backers and contacts to follow you on Twitter for updates and news about the campaign.
-
Twitter Ads: If you have a budget for advertising, you can consider running targeted Twitter ads to promote your campaign or specific tweets to potential backers.
Subscribing to Twitter Blue may offer some convenience and additional features, but it's essential to focus on organic growth strategies and potentially targeted ads to improve your reach and engagement on the platform.
š“āāļøQ>What is the best social media platform for running ads on a limited budget? Also, I want to target people that use camera or gopro accessories, cyclist and adventurers that record their journeys and share on social media
Here's why Facebook and Instagram ads can be effective for your campaign:
-
Large User Base: Both platforms have a massive user base, with Facebook having over 2.8 billion monthly active users and Instagram having over 1 billion. This provides an extensive pool of potential backers for your campaign.
-
Precise Targeting: Facebook and Instagram ads allow for detailed targeting based on interests, behaviors, and demographics. You can target users who have shown interest in related products or activities, such as camera accessories, GoPro, cycling, or outdoor adventures.
-
Visual Appeal: Instagram, in particular, is a visually-oriented platform, which makes it suitable for showcasing your product and attracting the attention of your target audience. Facebook also supports various ad formats, including photo, video, carousel, and slideshow ads, allowing you to create engaging visuals.
-
Budget Control: Both platforms offer flexible budgeting options, allowing you to set daily or lifetime budgets and bid caps. You can start with a small budget and adjust it based on the performance of your ads.
-
Analytics and Optimization: Facebook and Instagram provide comprehensive analytics, enabling you to track the performance of your ads and optimize them based on the data.
To maximize the effectiveness of your ads on a limited budget, follow these tips:
-
Create Compelling Visuals: Use high-quality images or videos that showcase your product and its benefits.
-
Write Clear and Concise Ad Copy: Ensure your ad copy is clear, concise, and highlights the unique selling points of your product.
-
Test Different Ad Formats: Experiment with different ad formats, such as single image, carousel, or video ads, to determine which one resonates best with your audience.
-
A/B Test: Run A/B tests with different targeting options, ad creatives, and ad copy to find the most effective combination.
-
Monitor and Optimize: Regularly review your ad performance and make adjustments to your targeting, budget, or ad creatives based on the data.
By choosing the right platform and applying these strategies, you can make the most of your limited budget while effectively reaching your target audience.